coming soon
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coming soon ✺
sightlines
foundational brand strategy + business course for visionary women, conscious businesses and mindful creatives
Want a thriving, flowing brand with all the essential elements in place?
A 12-week digital course with a slow-business approach, Sightlines™ is the only one of its kind that blends mindfulness and self-discovery with traditional branding techniques.
Here, not only will you craft a brand so uniquely you and well-thought out that its essence can be felt (that elusive “authenticity” and the underlying secret to success!) but you’ll also establish all the practical pieces required to mindfully launch and grow your brand with ease.
launching May 2025
BRANDING IS INTERNAL AWARENESS MADE VISIBLE
“Sightlines" refers to having clear vision; to seeing something all the way through. With good sightlines, there’s an intentional direction to set our gaze; a naturally intuitive journey. From this place, we have a clear understanding of where we are going, the steps needed to get there and a clear understanding of ourselves.
SIGHTLINES™ IS THE BRIDGE BETWEEN INTERNAL AWARENESS AND EXTERNAL EXPRESSION
Women, mothers, purposeful entrepreneurs– this offering was made for you.
Bursting with all the unrealized ideas taking space in your mind? A big vision you dream of making real? Are you carrying a deep desire to fulfill your sense of purpose or prioritize your independent self? I know these feelings deeply, because I’ve been there too. And this is exactly what Sightlines™ was made for.
✺ if you’re just starting out
with a business or creative project you’re looking to get off the ground, and want clarity and guidance to make it happen–
✺ if you’re a business owner, maker or service provider
who’s ready to step into your full potential by elevating your existing brand, gaining more visibility, expanding your reach and creating more sustainable income streams–
✺ if you’re an expert + leader
who has built traction in your career and are now ready to go off on your own, but aren’t sure how to translate or “package” your experience and expertise into your own unique brand–
…Sightlines™ is for you.
Imagine having your brand foundation complete and feeling:
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READY TO WORK
You sit down to your desk each day with a crystal-clear action plan you’re actually excited to work on. If you only have an hour to work, you know exactly how to use that time effectively.
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READY FOR OUTREACH
You have have a ready-to-go brand deck that articulates who you are and outlines all your offerings, making it easy to pitch stockists, press and other collaborators
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READY TO BE SEEN
A big opportunity comes your way and for the first time you feel confident having thousands of eyes on your work as it finally reflects who you are and has a strong call to action
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READY TO COLLABORATE
You recieve an email or DM from a brand you’ve admired from afar for years asking to collaborate with YOU because they are such fans of your vibe, your work and all you have created
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READY FOR SUPPORT
A designer, social media expert, agent or publicist sends you a questionnaire or list of things you need to have in order, and you already have the responses completed and easy to share
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READY FOR GROWTH
You wake to an inbox full of new orders, client bookings or inquiries after being featured in a major publication whose readership is your ideal audience too
✺ GET FROM HERE TO THERE ✺
Stuck in survival → Momentum + flow
Scattered → Organized
Intimidated → Confident
Constant re-invention → Cohesion + consistency
Overwhelmed → Ready-to-go
Playing it small → Owning your power
Create Your Brand Compass®
Your brand isn’t a box you have to stay locked within, or a perfect curation of tiny instagram squares.
It’s a compass, a guiding set of standards, values and to support you in having a better understanding of how you show up in the world.
That’s why creating your own Brand Compass® is an integral part of the Sightlines program.
(You might have seen beautiful templates out there for creating something similar but none teach how to to actually fill it in with meaning and depth that truly reflect your brand!)
Through recorded lessons, guided journaling prompts, meticulously crafted fill-in-the-blank frameworks and live support to guide you all the way through, at the end you’ll leave with what is essentially the magic box you’ve been waiting for: a robust, 50+ page document that can be utilized in a multitude of ways.
Whether you’re looking to work with investors, designers, publicists, social media managers, digital ad experts (or handle these aspects yourself)— the foundational elements necessary for making all of these things possible and successful is what you’ll be crafting here.
Core Values
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Philosophy
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Differentiating Factors
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Aligned Community
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Imagery Direction
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... and much, much more!
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Core Values 〰️ Philosophy 〰️ Differentiating Factors 〰️ Aligned Community 〰️ Imagery Direction 〰️ ... and much, much more! 〰️
Frequently asked questions
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Yes! Sightlines encompasses the foundational pieces necessary to launch a successful brand and business.
If you are just starting out, this is a perfect time to complete this course as you will learn all of the things needed to effectively put together the look and feel of your aesthetics, voice and tone of your messaging, and the building blocks of your website, service offerings, social media, launch plan and more– all of the things you are (hopefully!) thinking about anyway!
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Yes! Brands naturally evolve over time.
If you're feeling that yours doesn’t reflect who are anymore, who you serve or where you want to be––or, if you’ve been operating with things feeling piece-mealed together... you are going to love and benefit from this course.
It’s never too late to consider brand strategy. Completing Sightlines will significantly uplevel the way you consider your brand and run your business.
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Yes! Whether you offer a product or service, are a personal brand or plan to be more behind-the scenes, Sightlines focuses on the fundamentals and will support you in understanding your brand at a core level, including your mission and values, origin story, ideal audience, outline of offerings, pricing, marketing methods, strategy approach and more.
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Yes! Whether you offer a product or service, are a personal brand or plan to be more behind-the scenes, Sightlines focuses on the fundamentals and will support you in understanding your brand at a core level, including your mission and values, origin story, ideal audience, outline of offerings, pricing, marketing methods, strategy approach and more.
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Of It All is first and foremost a mindfulness brand. Our focus is on the human experience; the journey through which we discover and express ourselves and engage in the world at large. As a brand strategist and entrepreneur, I believe deeply in brand development and business ownership as an pathway to explore these concepts, and I am passionate about helping others cultivate connection and fullfillment through brand development. In this way, you wont find a more grounded and mindful branding course than Sightlines.
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Sightlines was thoughtfully built to fit into your busy life while still making true progress.
With 36 hours of video lessons and timed, guided exercises (and the full course available right away) you can complete this in 1-2 weeks if desired.
However, in my experience I see that as a whole we tend to overestimate what we can accomplish in a given time. This leads to rushed work, dissapointment and an overall "quick spark" approach that burns out.
Which is why, for sake of realistic expectation, longevity and to allow for full integration of content and creative embodiment, we recommend more of a slow burn approach: setting aside a 3-hour time block once per week, with a goal to complete the course in 12 weeks (a literal 'season in your life').
Whether you choose to complete and revisit or take it at a slower pace, with lifetime access to the course, you can work at whatever speed makes sense for you.
Hi, I’m Rachel Garahan.
I’m a creative strategist, entrepreneur, and mother of three.
I believe that each of us has an important contribution to offer to this world. That there is something deeper within us that longs to be expressed, and the work of uncovering, sharing it, living it it is what we're here to do.
For over 15 years, I’ve helped grow wellness, lifestyle, and values-based brands, and as a three-time author and founder myself, I’m no stranger to the in’s and out’s of the creative and business journey.
Through Sightlines™, I share all the insights and strategies that have helped hundreds of others to expand into the next versions of themselves through their unique offerings.
Living in Ojai, California with my husband, son and two daughters, I find joy in the simple pleasures in life— bright healthy foods, stillness in nature, and dreaming up unconventional tools for self-discovery.
Let’s evolve together!